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Join me in welcoming Nidhi to the Whitewater Family.

Having a conversation on death with your little ones and breaking down complex situations into simple, relatable elements.

Love of a toddler as his mama leaves for work! As I was leaving for work, my four-year-old son ran to give me hugs and kisses...

Dear Reader, Initially, I wanted to write about the importance of swaddling for this month’s post - on how it should be tight enough to give a sense of a mother’s womb and loose enough below the waist to let the legs move. However, as the creative mind works, I got distracted by an article by Gianpiero Petriglieri, Susan Ashford and Amy Wrzesniewski in Harvard Business Review on how freelancers thrived in the gig economy, a burgeoning segment of the workforce. The article concluded with sentiments of one such independent consultant, who would “frame her life as really living!” There were a couple of pointers that resonated with my partners and me, as insights into our own head workings:  ...

Dear Reader, Last month has been a busy month for us, here at Whitewater. Avani and me became shutterbugs for some time and you have been seeing our handiwork in our social media posts. Ankita on the other hand has been working on the development of our gift boxes, which will soon debut on our website. I also visited the trade fair Playtime in New York where I saw the work of 200 talented design houses and independent makers from across the globe who are designing for children. Through my conversation with some of the exhibitors, and by observing their displays, I could discern the unique design language of brands that were French, American, Scandinavian, Spanish and those from Latin...