Namaste! Hello! Whitewater is a play-friendly and unisex kidswear brand for newborn – 4 years old.

Our poem-inspired designs are hand-printed and hand-embroidered by small-scale artisans in India using natural or azo-free dyes on 100% organic cotton. Conscious of our people, our products are ethically stitched in small batches. We are very mindful of the waste we generate and to minimize our carbon footprint each product comes with its own recyclable cloth packaging.

Ever stylish and impeccably made, our products are meant to be loved and handed-down generations or simply shared by siblings and friends. We have kids too, so we make our styles easy to mix-n-match, simple and comfortable.

At Whitewater, we believe in challenging gender-stereotypes. In our world, we want no boys – no girls – just kids full of adventure, curiosity, and determination. But honestly speaking girls are close to our hearts. Just like we are proud to be a women-led enterprise supporting local, social, and economic independence, we want small girls to know they can be cool, confident and independent too!

Thank you for joining our quest for an equitable and healthier tomorrow! Let’s together design the future for our kids.