Zoo Treat collection
About Us
Namaste! Hello! Whitewater is a play-friendly and unisex kidswear brand for newborn – 4 years old.
Our poem-inspired designs are hand-printed and hand-embroidered by small-scale artisans in India using natural or azo-free dyes on 100% organic cotton. Conscious of our people, our products are ethically stitched in small batches. We are very mindful of the waste we generate and to minimize our carbon footprint each product comes with its own recyclable cloth packaging.
Ever stylish and impeccably made, our products are meant to be loved and handed-down generations or simply shared by siblings and friends. We have kids too, so we make our styles easy to mix-n-match, simple and comfortable.
At Whitewater, we believe in challenging gender-stereotypes. In our world, we want no boys – no girls – just kids full of adventure, curiosity, and determination. But honestly speaking girls are close to our hearts. Just like we are proud to be a women-led enterprise supporting local, social, and economic independence, we want small girls to know they can be cool, confident and independent too!
Thank you for joining our quest for an equitable and healthier tomorrow! Let’s together design the future for our kids.
FESTIVE WEAR
MAKING OF THE PRODUCT
We work with buttery soft, GOTS certified organic cotton, and non-toxic colours that do not irritate the skin. Our garments have adjustable fit, allowing them to be worn for longer. Produced in small batches to ensure good craftsmanship, our process is slow and every detail is considered - right till the fabric waste. Every Whitewater gift is meant to be cherished by many hands.
Blogs
Ponderings of a creative mind
Dear Reader, Initially, I wanted to write about the importance of swaddling for this month’s post - on how it should be tight enough to give a sense of a...
People, work and choices
Dear Reader, Last month has been a busy month for us, here at Whitewater. Avani and me became shutterbugs for some time and you have been seeing our handiwork in...
Ideas worth stealing
Dear Reader, When everything around you feels cold, it is the warmth of the winter sun or a mother’s touch (literally!) that can inspire you back to active stage. I...