Making of the Product
Our sustainable textiles and clothing are made with baby’s comfort in mind, for now and beyond.
We work with buttery soft, GOTS certified organic cotton and non-toxic colours that do not irritate the skin. Our garments have an adjustable fit, allowing them to be worn for longer. Produced in small batches to ensure good craftsmanship, our process is slow and every detail is considered - right till the fabric waste. Every Whitewater gift is meant to be cherished by many hands.
Our products are designed by our founder and made in various parts of rural and urban India by passionate manufacturers who share our ideals. We believe in transparency and ethical practices, and take pride in working with sustainable and artisanal textile crafts of India.
Our clothing is hand printed in three locations in India:
- by a traditional Ajrakh hand block printing family in Kutch that uses only natural dyes,
- by a traditional fair-trade block printer in Bangalore who use GOTS certified azo-free colours extracted from nature, and
- by a production house specializing in herbal dyes in Ahmedabad.
The patterns for all our clothing are based on a special size set researched and created by our founder. All the stitching is done in small batches by independent stitching manufacturers in Bangalore to ensure great craftsmanship. Labels have been stitched outside keeping the baby’s comfort in mind.
Our cuddles and teethers
All our cuddles and teethers are embroidered and stuffed by hand by traditional women artisans in tribal Tamil Nadu or in Ahmedabad. They are made from production waste from our bedding and clothing line. The use of locally sourced organic cotton, and azo-free or natural dyes makes them eco-friendly and safe for use by babies. Our filling is locally available semal or silk cotton that is naturally hypoallergenic and extra soft and cosy. Because of the handmade nature of our teethers and crib toys, variations in size and finish are part of their charm.
Like our clothing, our swaddle blankets are printed and stitched ethically following the same process mentioned above. Colours of manjistha (Indian madder), anar (pomegranate), and haldi (turmeric) render our palette. These herbal dyes are known to have health benefits, especially for the skin.
Our packaging is stitched from cotton production waste from other brands who share our sustainable practices. The clean look and simple design encourages re-use. Because of the nature of our raw material, every bag is one of its kind.