People, work and choices

Dear Reader,

Last month has been a busy month for us, here at Whitewater. Avani and me became shutterbugs for some time and you have been seeing our handiwork in our social media posts. Ankita on the other hand has been working on the development of our gift boxes, which will soon debut on our website. I also visited the trade fair Playtime in New York where I saw the work of 200 talented design houses and independent makers from across the globe who are designing for children. Through my conversation with some of the exhibitors, and by observing their displays, I could discern the unique design language of brands that were French, American, Scandinavian, Spanish and those from Latin America, Japan and India. Almost everyone I spoke to envied India for her fabrics and the treasure of our hand skills. A lot of brands are getting their production done in India, while many are trying to penetrate the layers and find authentic people they can work with.

It is interesting then to note why we choose to work with the people we do. At Whitewater, we are working with artisans who I have been associated with for over 8 years, whose work and quality we are assured of; some who are new, who think the way we do and are passionate about things the way we are. And of course, economy comes into play when we must choose between two equally adept makers. Our choices make a difference!

On a different note, we participated in our first pop-up in Chennai earlier this month at Hatchings Diaries and soon you will see us in Mumbai at the Helping Hands Foundation fund raiser. See glimpses of our events here. Watch this space for more news!

Choose wisely,

Shweta