News — brand stories RSS

Organic cotton for conscious parents

Whitewater prides on being health-conscious, environment-conscious, and people-conscious, but Nidhi finds them to be a baby-conscious brand to begin with. The use of 100% GOTS certified organic cotton, natural or azo-free dyes, and design choices that provide comfort and enhance well being are some of the reasons that tip the scale in their favor. 

Continue reading

Living beyond the lens

While documentation of important moments in our lives is a handy tool, it cannot replace the actual experience. So we urge you to put the phone away and immerse yourself in the moment with those who are important in your lives. From sunsets, to the children playing in the sand – from their sports day races to them dancing carefree to a tune - experience the joy of doing while not recording!

Continue reading

A letter on gratitude, generosity and green choices

A letter on gratitude, generosity and green choices. I feel sometimes, in our excitement of larger-than-life festivities, we tend to forget the impact on our homes. Let’s think out of the box and celebrate more than just the holiday. Lets reinforce the meaning of celebrations and to be thankful for togetherness, health, love, kindness and abundance of joy we have in our lives.

Continue reading