The story in the name — Brand philosophy

Spreading Joy

shweta dhariwal Brand philosophy

Spreading Joy

Dear Reader, I remember the first time I visited Nagaland, I was struck by the sheer joy on the faces of the children in the villages, even those who had their younger sibling on a sling on their backs. No mothers, no nannies....just groups of children looking after each other and playing together. Contrast this to urban living, where we are extra cautious of our little ones, scared to let them out of our sights and governing each moment of their lives. While some will argue that it is required, others will completely deny that they tend to do that....

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