Spreading Joy

Brand philosophy

Dear Reader,

I remember the first time I visited Nagaland, I was struck by the sheer joy on the faces of the children in the villages, even those who had their younger sibling on a sling on their backs. No mothers, no nannies....just groups of children looking after each other and playing together.

Contrast this to urban living, where we are extra cautious of our little ones, scared to let them out of our sights and governing each moment of their lives. While some will argue that it is required, others will completely deny that they tend to do that. Whatever be the case, most of mothers and caregivers in the cities have become so wrapped up in their everyday lives, they have forgotten to simply enjoy and play. Even if for a moment!

Let us, in this season of gifting, gift a moment to ourselves. A pause...to think about things that really matter...little somethings that bring us happiness and give purpose to our lives. Let us then, spread this joy- to our children and others.

Merry Christmas and Happy holidays everyone!

Enjoying the moment,

Shweta 


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